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Pillow-Cat Books

Pillow-Cat Books is the first animal themed bookshop in New York. It is small, pink, and filled with used, new, vintage and antique animal books of all types.

This rebranding project is on a mission to craft a fresh visual identity that will enable Pillow-Cat Books to connect with a broad audience, by website, business cards, exquisite wrapping paper, instagram posts...as well as pillows!

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Industry: Book Retail
Project Type: Brand Strategy, Visual Identity, Packaging Design
Collaboration: Mingde Shao
Year: 2023

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Pattern and Color

Inspired by the pattern of books, our branding strategy develops four types of cohesive illustrative patterns. This system extends seamlessly from store decorations to book warpping, and can even integrate with book photos, mirroring online presence on website and instagram. 

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Pillow-cat Books categorizes its books by animals (cats, dogs, cows, horses, sheep, elephants, and rabbits). Therefore, on Instagram, we promote it with slogans like "PillowDOG" and "PillowCOW" to emphasize that we offer more than just cat books—we cater to a wide variety of animal enthusiasts,

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