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Rethink Food

We partnered with Rethink Food to create a maximalist visual identity for a major milestone: $8 million invested in NYC Chinatown restaurants since 2020. An illustrated snake—marking the Year of the Snake—winds through traditional Asian vegetables to form an “8,” referencing the milestone and symbolizing abundance in the heart of Chinatown. The palette pairs Rethink Food’s signature green with Chinatown Strong’s vibrant orange, grounding the brand in its neighborhood context.

The system extended across invitation posters, custom T-shirts, and the event deck—designed to live in the space and move with the crowd.

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Industry: Culture and Art
Project Type: Marketing Campaign, Illustration, Prints
Year: 2025

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Clients: Rethink Food, Chinatown Strong
Event Photographer: Sangita Vasikaran

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The night, the people, the energy.

A milestone celebration filled with color, movement, and community—honoring Rethink Food’s incredible impact and the neighborhood that hosted it. Grateful to be part of a moment that felt as alive as the mission behind it.

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