Tailwinds

Tailwinds is a pet-travel concierge service, dedicated to ensuring stress-free air travel experiences for pet parents and their pets; by planing every detail of their air journey and guiding them throughout their entire trip.

This project focuses on creating a visual identity that reflects Tailwinds' commitment to stress-free, pet-centric, and reliable travel. Tailwinds comes to life across a pet-friendly website, app, campaigns, and travel guides. Here, we build trust, show care, and create connections with pet parents and pets, positioning Tailwinds as the go-to service for pet travel.🐾

Industry: Pet and Travel
Project Type: Brand Strategy, Visual Identity, Marketing and Campaign, UIUX, Prints
Year: 2024

Campaign and Travel Books

Tailwinds is starting small, focusing on six cities known for their busiest airports and largest number of traveling dogs. The campaign includes billboards, flags, bus station ads, and benches scattered throughout the cities.

Travel books and brochures will provide more in-depth information, offering valuable resources and travel tips to pet parents. These materials will highlight Tailwinds' deep understanding of pet travel.

All design materials maintain Tailwinds' consistent layout with elegant typography choice, vibrant color palette, and photos of happy dogs on vacation.